Neutralizing Shampoo for Color-Treated, Blonde, Grey, and Platinum Hair

The So Silver Purple Toning System from the brand is designed to neutralize unwanted yellow tones in blonde, platinum, and grey hair. The collection includes the following products:

Purple Shampoo: Eliminates dull, yellow undertones in blonde, platinum, and grey hair.

Conditioner: Hydrates dry and porous hair, leaving it shiny and healthy.

Triple Power Toning Hair Mask: Brightens and banishes unwanted yellow tones in blondes, adds beautiful silver tones to platinum hair, or transforms grey hair into a stunning silver.

Toning Spray: A buildable toning leave-in spray formula with dyes to neutralize unwanted yellow tones on blonde and grey hair.

Discover the brand's best-selling products:

So Silver: Neutralizes yellow tones to reveal brighter blondes and silver/grey hair. Brass Off: Neutralizes orange tones in lightened brunette hair. Mega Sleek: Controls frizz and adds shine to unruly hair. High Amplify: Adds volume and body to limp, fine hair. A Curl Can Dream: Preserves curl pattern and enhances curly and coily hair. Food For Soft: Hydrates and moisturizes dry, brittle hair.

The products have received excellent customer reviews, with average ratings ranging from 4.4 to 4.6 out of 5 stars.

When it comes to the So Silver line, it's suitable for all hair types and is best for neutralizing yellow tones in light blonde, platinum, and silver/grey hair. The key ingredient in So Silver is neutralizing dyes, which reduce brassy yellow tones, resulting in brighter, more vibrant color.

For best results, use the So Silver products 2-3 weeks after a color service, and repeat use 2 times per week to maintain the desired tone. Customers may notice a different appearance in the packaging, as the brand has updated its look while keeping the same great formula.

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